Your Quick Dose of Hova 'Bites'

Week 4: Building Out an AI Software for LOs

by: Christian ClarkPublished on: 01/04/2026

This week we found an embarrassing bug. The entire outreach system was built and messages were being written, reviewed, and approved, but when the loan officer hit send, nothing actually went out. The messages just sat there. This week we fixed it, and for the first time the full loop is closed. The AI writes the messages, the loan officer approves them, they go out automatically, contacts reply, the AI handles the conversation, and if someone wants to book a call the calendar gets booked without anyone lifting a finger. Here is exactly what we built and how it works.

mortgage marketing

Week 1: Building Out an AI Software for LOs

by: Christian ClarkPublished on: 15/08/2025

Follow the first week of building an AI platform designed for loan officers. Instead of replacing relationships, this system identifies real opportunities inside a database and helps loan officers start conversations at the right time.

Go High Level

Week 2: Building Out an AI Software for LOs

by: Christian ClarkPublished on: 08/08/2025

This week we built the brain of the software. A system that scans a loan officer's entire database, scores every contact for their best mortgage opportunity, and writes a personalized outreach message automatically. We hit some bumps, fixed them, and tested it on live contacts. It worked. We also share where this product is heading and why it should not be a spray and pray AI agent. Read the full breakdown.

Go High Level

Week 3: Building Out an AI Software for LOs

by: Christian ClarkPublished on: 01/08/2025

This week we built the brain of the software. A system that scans a loan officer's entire database, scores every contact for their best mortgage opportunity, and writes a personalized outreach message automatically. We hit some bumps, fixed them, and tested it on live contacts. It worked. We also share where this product is heading and why it should not be a spray and pray AI agent. Read the full breakdown.

Go High Level